Stepping into a new phase, the argentinian partners of Mother BA resolved to part ways and found La América Bs. As. Consequently they were in need of a brand that would reflect their new identity.
Driven by their pioneering spirit, the brand was designed to capture the eagerness and discover new horizons. Dreaming, a young boy stands beside a ship’s window, lost in the vision of a great future.
The final design recovers craft heritage, while the neon colors keeps the brand tied to the present.