Facing an ongoing growth of beer consumption in Argentina, Quilmes decides to raise the stakes: a new variety joins the family, the Red Lager. Its characteristic hints of Caramel and the copper tones widen the range of options.

Conscious of the interests of today's consumer, design pursues transparency and information. From colour to illustrations, the whole design focuses on the product's uniqueness. The text explains what makes the Red Lager stand out among the rest. The brand encourages consumers to innovate: rewarding them with this beer.